ByWP – the name is composed from Wolfgang Proksch's initials, creating a link with the designer's name.
Glass frames made of a very fine sheet of stainless steel or beta-titan, with a patented screwless hinge solution and connection assembly. A Japanese material refined by an ion coating, with flexibility and hardness of the hinge, combined with a timeless design to obtain a quality product.
The collection is defined by its clear aesthetic, reflecting a subtle sense of style and successfully combining modern fashion with the language of industrial design. High-tech engineering is used to shape a very flexible and very fine stainless steel, which is then refined by ionic galvanoplasty, then polished by hand or in matte finish. New materials such as acetate or titanium give style an alternative character.
The innovative hinge: A cylindrical half-hull as a sliding and rotating element and spring tabs for the click mechanism. It includes a screwless solution.
The designer Wolfgang Proksch, who lives in Germany, is very interested in product design, fashion, architecture, furniture, cars, jazz, contemporary art and is a passionate autograph collector. He first studied marketing and was named the best of his promotion for his graduation brief, receiving his award from the then German Minister of Economy. After a few years in management, he was successful in creating, among other things, for the legendary brand Bugatti.
His many trips abroad inspired this culture lover to design his own collection. In the late 1980s, he presented his creations for the first time to industry at the SILMO exhibition in Paris.
Collaboration with the manufacturer «Traction Production» of the French Jura – which itself produces a collection of very original glasses, of which it provides actors and fashion magazines – and the emergence of a small and sophisticated elite of designers from the west coast of the United States (LA Eyeworks, Oliver Peoples) and Belgium (Theo), in the circles in which he evolves, propel his new brand, « Proksch », in unsuspecting spheres. Suddenly, people like Seal, Brad Pitt, Elton John, Catherine Zeta Jones, J. Lo, Mick Jagger, Liam Gallagher and even the « Queen at least », Jil Sander, wear models bearing his creations. Diana Kruger, who played the role of Helen in « Troy », considered at the time as a travelling advertisement for Armani and now considered a top model and a world star, was photographed in Lindberg studios in Paris for the Proksch campaign, which was then published in all major fashion magazines. Other internationally renowned models, such as Jodie Kidd, will follow, but they will never be seen on podiums with famous names. Brilliant reviews from Italy, France, Germany and the « W » New York City introduced their readers to Proksch's new style in numerous news stories and fashion articles. The most trendy stores in Los Angeles, San Francisco, New York, Paris, Milan and Tokyo displayed the glasses in their windows.
