Bevel: A story committed and inspiring in the world of glasses
Foundation and creative vision
Bevel's story began in 1999, when Rick Nelson and Richard Mewha founded the brand. At that time, Richard Mewha just had his first child and they both believe they have a niche to exploit, a creative vision to develop and incredible relationships to cultivate. Although they have not received formal training in design, they feel the need to express themselves by creating eyeglasses that are both portable and flattering, inspired by the colourful palettes of cosmetic products. From the beginning, their experience of working with Japanese craftsmen has instilled a deep respect for the quest for perfection in engineering and innovative technical design. Claudio Arena, a force of charismatic nature and creator of interesting expressions, joined them as a partner 12 years ago, while Rick has since retired.
A history of overcome obstacles and lessons learned
Bevel's story is that of an independent small business that has overcome the challenges and learn from its mistakes, like many others. Despite the international crises of recent years, Bevel chose to ignore the advice of those who predicted that LASIK surgery or online retailers would end their activity. On the contrary! Their attention to personalized service, their desire to maintain quality and comfort, and their love for what they do, have made them stronger than ever.
An expanded family and strong values
At Bevel, they still consider themselves an extended family. Those who work with them know how much they value the relationships, trust, respect and loyalty that flow from them. Over the past 24 years, they have met incredible people, shared moments around exceptional wines and enjoyed delicious meals around the world.
Support for independence and philanthropy
Bevel has established itself as a leader in the promotion and enhancement of independent eyewear designers, notably through the organization of LOFT NYC and LOFT SF events. They are also extremely proud to sponsor charitable causes on a case-by-case basis, giving glasses to people in need in Tanzania, Guyana, Haiti and many other countries.
A quest for learning, generosity and pleasure
Above all, Bevel strives to learn, give and enjoy what they do. They embody a philosophy of life that is reflected in every frame they create.
With its passion, commitment and innovation spirit, Bevel continues to stand out in the bezel industry, offering unique and inspiring designs that highlight the beauty of each individual.
