A-Mourize: Unique and bold luxury glasses
The development of brand
a-morir, the line of luxury goggles and accessories by designer Kerin Rose Gold, has paved the way for the trend of adorned goggles by combining tailor-made production and premium materials with aesthetic maturity and sophisticated design. What started as a personal work with Rihanna, Katy Perry and Lady Gaga in 2008 became a real brand of luxury, whose pieces are hailed by Vogue Italia as the « brand of American stars' favorite glasses ». Year after year, a-morir consolidated its place as brand reference for bold sunglasses and worthy of haute couture.
One brand constantly evolving
a-morir is constantly seeking experimentation and expansion. New interpretations of ancient favourites appeared naturally with the launch of objects and articles for the house. The development of a personalization studio and craft courses has followed, working with both business and private clients.
Pop icons adopt a-morir
a-morir is a must for top-of-the-line editorials and avant-garde editorials from around the world, with an impressive list of loyal customers. Modern superstars such as Beyoncé, Rihanna, Lady Gaga, Katy Perry, Snoop Dogg and Nicki Minaj, as well as pop legends such as Grace Jones and Debbie Harry from Blondie, have bought several pairs of goggles over the years. The coveted parts of the brand are manufactured to order in limited quantities, thus guaranteeing the highest level of exclusivity.
The Studio
Located in Manhattan's chic and central NoMad district, Studio A-Morrir is a paradise for artists where all our glasses are hand decorated and shipped. Stacked with bezel articles and custom projects, it is a real haven for artists.
Kerin Rose Gold's entrepreneurial spirit
Kerin Rose Gold has been pushing the boundaries since 2008 with its A-Morrir line of luxury craft glasses. Worn by the greatest pop stars and sold in high-end boutiques around the world, A-Mourir stands out for its rebel designs and impeccable and artisanal performance. However, this brand avant-garde is just a facet of Kerin's irreverent and unique spirit. A passionate designer since her childhood, this New York native has graduated with honors from the University of New York (NYU) in the history of pop culture, thus combining her passions for art, music and costumes while diving into the French existentialist concept of the « Show ». Kerin continues to connect distant creative points in his adult career, whether by designing the first sneaker for women for SUPRA, playing in advertising campaigns for Sebastian Professional (as ambassador of brand This led to a collaboration of glasses distributed in hundreds of salons around the world), writing a bimonthly chronicle for Nylon or representing the United States as a new recruit and young designer of Vogue Italia. Becoming an icon of the bezel never became part of this multi-faceted artist's plan, but it fits him: nobody sees the world quite like it.
Business ethics
A-MORIR: MANUFACTURED BY ARTISTS IN NYC SINCE 2008.
a-morir was not created with a statement of mission, but with some ideals floating in my head: beautiful unique accessories. Hand ornamented to order. Small business, big impact. Something for everyone. Nothing unusual, only extraordinary. As the company grew and evolved, we remained faithful to our core values: we are a small company run and owned by women who value quality design and production, creative freedom and happiness for ourselves and our customers, rather than making huge profits at the expense of others and ourselves. We design and decorate each piece that comes out of our Manhattan studio with love and care to bring extraordinary joy to the ordinary moments of your daily life.
A-Mourir is for everyone
At the beginning of my career, buyers, marketing managers and other creators asked me what was my « Target client », and I always looked at them with confusion. « A-morir is for everyone who loves it! » I was answering, because that's really how I felt. If something we create makes you happy, then it's for you. If something we create makes you feel like your best yourself, then it's for you. I especially love accessories because they make fun of your size, age, gender, skin colour or physical fitness. Our campaigns have proudly highlighted various ethnic groups, morphologies, ages and genres, and our magnificent clientele is equally diverse.
A small business deliberately
Most companies assimilate value to the amount of money they can earn. When we thought about what has real value for us, we realized that to die, we value quality, sustainability and freedom of expression. In essence, we are artists and artisans, and our work reflects this. We hand out each order and carefully wrap each box, allowing us to remain closely linked to our products and to you.
A-Morrir supports other small businesses
As a small business based in New York, it is important for us to support our community. We mainly source from family shops that we can reach on foot from our studio. We can go to the workshop held by women, small but powerful, who produce our jewelry by hand. Our corrective glass laboratory is also nearby and belongs to a family. And although the production of glasses in the United States is not an option, when we produced custom collections, we did so with a waste-free workshop held by a couple on Prince Edward Island. We hire artists and pay them more than twice the minimum wage. We don't have to do all this (and could make a lot more money if we didn't), but what kind of hypocrites would you ask to support their small business if they don't support any other small business? By supporting us, you support dozens of small businesses, not just ours.
A-Moir loves the planet
Since its creation, everything we have created has been made to order. We produce no more than we need to avoid waste. We ship with recycled silk paper and regularly re-use shipping boxes and packaging materials (if you have already received something shipped in bubble paper or with an air cushion, it is one we have received in a shipment!). As we continue to reflect and reassess our priorities, we will refine our operations to ensure that we do our best to take care of our planet that takes such good care of us.
A-Mourir supports you
We support equal rights for all. Black lives matter. Brown lives matter. Trans-life matters. Aboriginal lives matter. LGBTQIA+ lives matter. Lives with disabilities matter. The lives of immigrants matter. Homeless people count. Sex work is a real job. Separation of Church and State. Pro-choice. And pro-science. We pay taxes and believe that all companies, especially large ones, should also pay taxes. Housing and health care are fundamental human rights. Treat those around you with dignity and respect.
We do not support bigotry, homophobia, racism, sexism, anti-Semitism, hate speech, discrimination in all its forms and the 45th President.
