Handmade glasses in Tyrol, Austria
Founded in 2009 in the middle of the Tyrolean Alps, the manufacture of ROLF glasses is a family-run business, which has become known for its inimitable wooden glasses. Today it produces in addition to titanium, stone, horn and plant-based material frames – without using any screws and therefore without any need for maintenance.
In 2019, ROLF employed 39 collaborators at its Weissenbach site in Tyrol, Austria, and delivered its glasses to more than 50 countries around the world. Roland Wolf, founder of the company and a man of innovative visions, has already surprised the international market for bezeling several times by unprecedented approaches all around its flagship product – from material to production technology to design.
Many awards and awards, including the Silmo d'Or, the German Design Award, the Green Design Award, the Red Dot Award and the Muse Design Award, have proven its philosophy. Even after obtaining so much success and international awards, this creative enterprise continues to produce locally, in its home country, artisanally and using natural materials – and thus remains faithful to the three pillars of its activity: origin, rationality, the future.
ROLF Spectacles wins the Silmo Gold 2021 with castor bean glasses
Light, technically sharp and durable: it is with these characteristics that the Amur 02 model of ROLF Spectacles' collection of glasses based on plant substances has convinced the jury of Silmo Gold this year. For the fourth time already the optical experts of the jury awarded this prize to the Tyrolean creatives, in 2021 in the category « Technological innovation ». « Every time we create a completely new and so different product, receive a prize like the Silmo gold is fantastic. This confirms that we are not the only ones who think that substance, our new collection, is innovative and unique, but that experts in the sector also share this view. », welcomes boss Roland Wolf.
These glasses made from the beans of the common castor, an extremely fast growing tree, was born in 2020, at the peak of Coronavirus, and even a global pandemic failed to stop their triumphal march. With these stylish, functional and regional-made frames, the technology and design company responds more than ever to the current trend – as evidenced by its recent award in Paris.
As a result, the Tyrolean house solves several problems with its bean glasses, both on the customer side and on the sector side. « The client wants the best joint. He'll get it. He wants super light glasses. He'll get them. He wants more sustainability in everyday life. He'll get it. What about the bezel industry? It needs sustainable products. And she'll have them too. »Roland Wolf is absolutely convinced of the new product.
A pair of glasses, many advantages
Within the collection substance, designers from Weissenbach, Tyrol, present 45 models with striking design in eight timeless colors. Delicate contours, refined branches and strategically placed curvature make each pair of glasses an aesthetic and functional accessory, besides that extremely pleasant to wear. In addition, the holder will benefit from the joint Flexlock ROLF, an award-winning solution that can be quickly printed in 3D. This simplifies production and minimizes any repairs that may subsequently be necessary. This is how sustainable development is being achieved today.
Silmo gold – a French prize with a world reputation
The Silmo is the international ophthalmic optics, glasses and corrective lenses fair which is held every year in Paris. More than 800 exhibitors welcome around 35,000 visitors, professionals in the optical sector. Whether they are wholesalers, opticians or distributors, in Silmo all are looking for new trends and innovations among the products that nearly 1,400 brands They have 80,000 square metres of exposure area.
Among these brands, the best are awarded one of the very coveted Silmos Gold, awarded in seven different categories: Technological innovation in the fields of bezeling, children, sport, vision, materials/equipment, optical frames and sunglasses.
ROLF Spectacles won its first Silmo d Since then, this creative team has been able to convince the jury of industry experts and designers of the quality of its products three more times. « We attach great importance to this price and will continue to work on new and innovative products in the future. », said manager Bernhard Wolf.
For more information about the brand Rolf Shows
