Safilo is still working to develop its market segment. With several partners and various promotional activities, it manages to make its entry into the large eyewear companies.
Thus the influencer Chiara Ferragni had the opportunity to obtain a licensing agreementfrom Safilo. This partnership will give rise to several alternatives for the optical company. Find out more about this partnership.
The intentions of the licensing agreement between Safilo and the blogger
The fact that Safilo has signed a partnership with Chiara Ferragni is linked to particular reasons. It should be noted that blogger Chiara Ferragni is nowadays a renowned entrepreneur. Through her achievements in the digital world, she was able to give herself a great role. That is why it had the opportunity to obtain licensing agreements in several undertakings.
For Safilo, the blogger is a great opportunity. It is a means of promoting its product in several places. As a blogger, Chiara Ferragni can create a large audience to society by becoming a Ambassador brand. She has a lot of fans on social networks and especially on instagram. This is, in fact, the main reason for this partnership.
Overcoming Market Threats
Since 2020, several companies have been affected by epidemic upheavals. Sales and promotion activities were no longer well developed. Those who were able to break out of the gulf of bankruptcy have benefited from the benefits of digitalization. Consequently, the digital world has indirectly imposed on all entrepreneurs, regardless of their ranks.
For Safilo's CEO, blogger Chiara Ferragni is one of the most famous entrepreneurs in the digital world. It can help society overcome the threats of the moment and expand its activity despite everything. This perception of Safilo was not without major results. The objectives are still being achieved to date.
Safilo's main objectives through partnership with Chiara Ferragni
There are four main objectives expected by the company. Among these we can talk about:
- Production of new products brands Of glasses
- Enterprise's entry into the digital world
- Achieving the international market
- The growing customer base of the blogger's community
A boom in the world's eyewear thanks to digital technology
Safilo's bezel is one of the largest in Italy. A partnership with Chiara Ferragni can strengthen this greatness through the digital world. The licence agreement is global and multi-year in nature. It is based on three main elements or factors:
- The design of glasses of the brand Chiara Ferragni
- Making these glasses
- The distribution of a large collection Of eyeglasses brand Chiara Ferragni
This is an opportunity for the company, given the reputation of the Italian blogger. The aim is to implement a brand any new glasses based on fashion and trend. Safilo wants to mark the beginnings of his presence in the digital field. Through blogs and promotions on the Internet, Safilo's products will be seen and known to all Internet users.
Once the portfolio brands Safilo will be open to digital technology, its turnover will continue to increase. This is why this collaboration with the influencer is based on the long term. Chiara Ferragni, speaking from his point of view on this licensing agreement, states that Safilo strongly believed in its brand. This is obvious because Chiara Ferragni counts more than 25 million subscribers on social networks.
The steps of Safilo in the digital world
In recent months, Safilo has been working hard to promote its digital eyewear. Product offer platforms have been innovated for this circumstance. The virtual advertising and promotions for Safilo have known the day on social networks and online. It was a good start to speed up his projects.
Safilo has also invested to strengthen its digital connection by developing digital marketing strategies. All this is done thanks to this partnership with blogger Chiara Ferragni. The different brands glasses designed by Safilo can find new acquisition channels. This means that these products can easily reach the opticians and optic professionals around the world.
It must be acknowledged that Safilo had had to sign partnerships with several influencers. The stake that Chiara Ferragni represents is much more important to her. The global blogger community is very large and very active. Winning this whole community in its customer portfolio is a great opportunity for Safilo.
Did this partnership between Safilo and the blogger bear fruit?
The partnership between Safilo and Chiara Ferragni has already started to produce effects. The evidence is that just after the announcement, the company's stock market price rose by 8%. This occurred in a few hours following the announcement of the partnership. It's a very good sign and good news for Safilo. It is clear that the company has achieved a large number of targets. The results are also noted in the company's shares.
On September 13, 2021, Safilo recorded an increase of 14% of its shares After signing the licence agreement. With these results, the company can feel satisfied and honoured to have signed this partnership. So far, Safilo continues to expand its clientele and its brands eyeglasses are part of the trend. Several shareholders have raised their investment rates within the company.
New clients registered are mostly young people. This is one of Safilo's objectives when signing this partnership. The millions of subscribers available to the blogger are relatively young and the company intends to bring these young people to enjoy the glasses of brand. The company manager states that this is only a start and that the results will be more excellent in the coming years.
Safilo's projections in the partnership with Chiara Ferragni
In view of the development of the project, Safilo makes projections for the year 2022. The range of optical frames and sunglasses will be booming in the market in the coming years. A big boom in the digital world is coming. New inventories of bezel products will be created as demand increases. Safilo will open up again on the world market with new brands glasses.
Various technological innovations will be offered to strengthen customer engagement. Optical opticians and professionals will have the opportunity to take advantage of this. Thanks to the partnership with Chiara Ferragni, Safilo intends to become an influential company by producing several Category of glasses. Among these categories we have:
- Sunglasses
- New glasses brands For children
- Optical lenses to improve the vision of affected people
From January 2022 onwards, the models of the Chiara Ferragni collection will appear on the market. Blogger admitted that all the work is already done for the release of the news brands. Safilo thus projects more specific and interesting eyewear designs in the future. All this leads to believe that the year 2022 will be full of optical tendencies for opticians.
