It is in Normandy, near the cliffs of Etretat, that the creator of the brand, Aude Herouard, draws some of the energy necessary to create her eyewear collections.
At the age of 30, she had the original idea of designing her new eyewear collection in flax fibre composite, a material that is resistant and offers lightness to the frames.
While being eco-responsible, these creations express the singularity of a face and its personality. They are named after first names (Brigitte, Elisabeth, Michèle...) inspired by charismatic figures from her entourage.
Today, she works mainly withorganic acetate, a mixture of wood pulp, cotton fibre and natural binders.