ALEXANDER DAAS: Handicrafts except for independent optics
A rich history and two generations of expertise
Since 1979 in San Francisco, 2008 in Los Angeles and 2013 in San Diego (with the planned opening of a new shop in Del Mar in autumn 2021), ALEXANDER DAAS benefits from a rich history of two generations of opticians and exceptional know-how. With their mastery of style and fit of mounts, they launched in 2010 the brand ALEXANDER DAAS glasses, combining their expertise with digital transformation to offer an online experience close to that in the shop.
A unique selection of luxury and independent glasses
Recognized for their ability to select the best frames for luxury and independent glasses, ALEXANDER DAAS has a team of opticians and specialist designers. Their stores offer the best selection of eyeglasses and sunglasses, combined with cutting-edge prescription lens technologies and leading laboratory equipment. Customers are assured of an exceptional experience and of finding the best pair of glasses they have ever had. That is why many celebrities, actors, politicians and athletes are among their loyal clientele.
Glasses of exceptional optical quality
At ALEXANDER DAAS, only the best glass manufacturers are used to ensure the best optical quality. Digital lens designs offer HD quality vision. Their anti-reflective coating is super hydrophobic, anti-static and has many other quality features, ensuring long-term durability. It is also supported by a 2-year warranty against surface defects, erosion or minor scratches.
Custom progressive lenses for optimal comfort
At ALEXANDER DAAS, they work with all progressive glass manufacturers, such as Shamir, Zeiss, Varilux, Hoya, Seiko, and many others. However, their preferred choice is Daas Digital progressive glass, offering the best comfort, the widest vision corridor and the best value for money. They recognize that each person has a unique prescription and specific visual behaviours, so that one design can be better suited to one person than to another. Therefore, they propose a 90-day non-adaptation policy. Their opticians work with you by phone or video conferencing to determine the best design for your needs and they redo the lenses for optimal performance. Daas Digital progressive lens designs are highly appreciated by customers because of their individual customization according to your specifications, their improved field of vision, their focus on the different distances from remote vision to computer and reading, as well as their ease of use.
An internal laboratory for a quality finish
At ALEXANDER DAAS, quality is not limited to lenses only. They also perform finishing work, cutting and mounting glass in their own laboratory. Unlike most other sources that entrust their lenses to mass production and insurance laboratories, ALEXANDER DAAS processes and shapes the lenses using state-of-the-art equipment handled by highly qualified laboratory experts. Your frames and glasses receive all the necessary attention and care they deserve.
A collection designed for comfort and elegance
The glasses must adapt to your nose, highlight your eyes and improve both your appearance and your vision. ALEXANDER DAAS brings classical optical principles to light by offering a thoughtful and intentional collection. Each ALEXANDER DAAS frame is designed for a real face and made by thinking about who will wear it. They are made for real people, with particular attention to craft manufacturing. A large part of the collection is specially designed for fine faces, thus filling a gap in the optical market that seeks the quality of craftsmanship and discreet elegance, while offering options for people with a small interspupillary distance, an aspect often overlooked by most of the « Designers » today. Made from the best materials and using only the highest quality Japanese and Italian acetates, this collection combines the knowledge of the past with the innovative manufacturing processes of today. It consists of timeless optical offers and unique solar styles, offering a new perspective on the classic shapes and styles that emphasize design, quality and functionality.
One brand committed to humanity
From the beginning, Alexander Daas always wanted to create his own line of glasses and he always knew that he « would give back a share ». With ALEXANDER DAAS, he wants to share much more than a love for luxury optics. Its objective is also to promote the love of humanity. This personal philosophy, which he hopes to see spread, translates into the donation of part of each sale to a charity chosen by the licensed dealer. His ambition is that sharing the power to give will generate more goodwill and inspire a culture of gift. Thus, ALEXANDER DAAS was born of love for the way in which glasses were made in the past and knowledge of how they can and should be manufactured today. A perfect fit for the face and a way to give back, ALEXANDER DAAS offers you the opportunity to offer you the gift of the view in an altruistic way.
Collaboration with Nina Chantele
A unique collaboration has been developed between Nina Chantele, a power of media and broadcasting, and Alexander Daas to create a pair of unique unisex sunglasses, with personalized lenses in rainbow colors. The NINA CHANTELE x ALEXANDER DAAS ‘CHI-TO-LA
The accidental meeting between Nina and Alex took place in one of the ALEXANDER DAAS Opticians stores in Larchmont Village, Los Angeles. They immediately found a common ground around the idea of creating a custom glass color to express Nina's personality and transition from Chicago to Los Angeles. After months of work, they created the perfect glass design with an additional frame, which allowed him to get sunglasses that attracted more attention than any she had worn before. This collaboration was therefore the fruit of destiny and was only a matter of time. You can order your ‘CHI-TO-LA' sunglasses here and learn more about the inspiring media personality, Nina Chantele.
Nina Chantele is considered one of the brightest radio and broadcast forces in Los Angeles. With over 18 years of experience as a radio personality, she is one of the most respected voices in the field of popular culture. It brings together communities sharing a love for music, fashion, culture and healthy living, while helping disadvantaged children. After her modest debut on the Chicago radio, she worked for 103.5 KISS FM and WGCI-FM (Chicago, IL), 103.5 The BEAT (Miami, FL) and REAL 92.3 (Los Angeles, CA), and is currently present on 104.3 MYfm in Los Angeles, JAMN957 in San Diego and iHeartRadio nationally. Nina gives a voice and provides a forum for Latin perspectives on popular culture. She led conversations with some of the world's most iconic personalities, including Katy Perry, Dwayne Wade, Enrique Iglesias, Tyra Banks and Mayor Rahm Emanuel. She also became one of the influencers of brand most sought after in industry, working with Mercedes Benz and Grey Goose Vodka. She co-hosted the Windy City Live TV show in Chicago, guest contributor to Dr Oz's program and behind-the-scenes host of the Grammy Awards and MTV Video Music Awards. Nina has also lent her voice to Sean Diddy Combs' successful marketing campaign for its Unforgettable fragrance and is currently an ambassador of
ALEXANDER DAAS is a brand luxury optics and independent that offers an exceptional experience to its customers. Their unique selection of eyeglasses and sunglasses, combined with state-of-the-art prescription lens technologies, guarantees outstanding optical quality. Their customized progressive lenses ensure optimal comfort, and their internal laboratory guarantees a quality finish for each pair of glasses. With a collection designed for comfort and elegance, ALEXANDER DAAS focuses on design, quality and functionality. Moreover, their commitment to humanity translates into donations to charitable associations. The collaboration with Nina Chantele adds a unique touch to their offer, offering an exceptional pair of sunglasses that reflects Nina's personality and history. By choosing ALEXANDER DAAS, you choose excellence and exceptional craftsmanship to serve your vision.
